The Challenge

Current augmented reality headsets are heavy, bulky, and expensive due to the use of conventional optics or expensive components produced through a semiconductor process.  Current automotive and avionic heads up displays (HUDs) have a small eye box/field of view and/or support a single color.

Our Approach

Holoptic has commercialized and scaled up high volume production of holograms.  We have over 15 years of experience in holography and have engineered a high-speed roll to roll replication process to enable low cost and high-performance augmented reality products.  These thin, light, efficient, and transparent photopolymer films replace bulky, heavy and expensive optics.  We are also able to create multiple holograms in a single film layer, enabling automotive and avionic HUD manufacturers to display bright multi-color images.


The benefits of holograms are shown below:

Feature Benefit
Lightweight Comfortable headset/smart glasses
Not bulky Stylish
Transparent Not visible to wearer or others
Cost effective Enables lower price points for headset manufacturer
Roll to Roll Process Lower cost and higher consistency product


Most manufactures are currently using conventional optics or waveguides based on surface relief structures created using a semiconductor process.  Holoptic technology (HoloCore) has already been successfully incorporated in the most stylistic and lightest smart glasses on the market, Focals by North:

The augmented reality landscape is shown below (click to enlarge):