The Challenge
Current augmented reality headsets are heavy, bulky, and expensive due to the use of conventional optics or expensive components produced through a semiconductor process. Current automotive and avionic heads up displays (HUDs) have a small eye box/field of view and/or support a single color.
Our Approach
Holoptic has commercialized and scaled up high volume production of holograms. We have over 15 years of experience in holography and have engineered a high-speed roll to roll replication process to enable low cost and high-performance augmented reality products. These thin, light, efficient, and transparent photopolymer films replace bulky, heavy and expensive optics. We are also able to create multiple holograms in a single film layer, enabling automotive and avionic HUD manufacturers to display bright multi-color images.
Benefits
The benefits of holograms are shown below:
| Feature | Benefit |
| Lightweight | Comfortable headset/smart glasses |
| Not bulky | Stylish |
| Transparent | Not visible to wearer or others |
| Cost effective | Enables lower price points for headset manufacturer |
| Roll to Roll Process | Lower cost and higher consistency product |
Competitors/alternatives
Most manufactures are currently using conventional optics or waveguides based on surface relief structures created using a semiconductor process. Holoptic technology (HoloCore) has already been successfully incorporated in the most stylistic and lightest smart glasses on the market, Focals by North:
The augmented reality landscape is shown below (click to enlarge):
